As you've probably heard, some claim the world as we know it will end December 21st. Why? Because this date is regarded as the end-date of a 5,125-year-long cycle in the Mayan calendar.
World of Beer - Palafox wants everyone to enjoy the end of days in style, so they're tapping a keg of Unibroue La Fin Du Monde on December 1st. From then until December 21st, every time you buy any Unibroue draft you'll be entered in a drawing to win a case of Unibroue beer for every month in of 2013. That is if there is a 2013...
Fittingly, La Fin Du Monde is French for "End of the World". As described by Unibroue:
It is brewed in honor of the intrepid European explorers who believed they had reached the “end of the world” when they discovered North America ‘the new world’. This triple-style golden ale recreates the style of beer originally developed in the Middle Ages by trappist monks for special occasions and as such it was the first of its kind to be brewed in North America.
The whole event draws to its big conclusion when at the stroke of midnight on December 20th everyone will toast the end of the world with La Fin Du Monde. You can even sign a pledge on the Unibroue site.
World of Beer has you covered for the event as they'll be tapping a La Fin Du Monde keg and drawing the raffle tickets at midnight.
La Fin Du Monde is a Triple-style Golden Ale with the following characteristics:
- ABV: 9.0%
- Color: Blonde with a golden hue
- SRM: 5.5
- IBU: 19
- Nose: Floral bouquet, aromas of honey, spice, coriander, malt, and alcohol
- Flavor: Mildly yeasty with a complex palate of malt, fruit and spice notes followed by a smooth, dry finish
- Suggested glass: Tulip
If it does "all end" at midnight, why not celebrate together with a world class beer? And if the world doesn't end... you've still enjoyed a great beer with friends!